# Charles Growth Operating Model (AuditWalk)

## Objective

Build trust-based awareness and convert qualified buyers without hype marketing.

Primary business goal:
- grow paid AuditWalk licenses via consistent technical credibility.

## Straight Assessment: Feasibility and Limits

High-feasibility with current Charles/OpenClaw stack:
- monitoring updates and generating structured drafts
- inbox triage and priority alerts
- scheduling-ready content queue with approval gates
- recurring compliance/security digests

Medium-feasibility (requires moderate customization):
- multi-platform posting adapters with reliable formatting and rate control
- richer analytics attribution (post -> click -> trial -> paid)
- automated topic clustering from external sources

Low-feasibility/risky if attempted immediately:
- fully autonomous posting without human approval
- high-volume engagement farming (looks spammy, harms trust)
- "always correct" legal/compliance commentary without source links and review

Recommended operating stance:
- human-in-the-loop approval for all outbound posts until 90-day quality baseline is proven.

## Content Doctrine (Trust-First)

Target mix:
- 60% security/compliance education
- 25% product-adjacent technical content
- 15% direct product CTA

Rule:
- every post should contain one concrete takeaway (checklist, detection pattern, workflow step, or control mapping).

Tone guardrails:
- no fearbait, no fake urgency, no absolute claims
- cite source category (advisory, standard, changelog, policy update)
- keep promotional line factual and short

## Charles Roles

1. Intel Curator
- monitors: security advisories, NIST/CIS/OWASP updates, crypto policy/regulatory notices, relevant CVEs
- outputs: short daily intel digest and ranked post candidates

2. Draft Producer
- generates post drafts in channel-safe formats
- adds citation placeholders and compliance impact notes

3. Approval Orchestrator
- moves items across queue states:
  - draft -> approved -> scheduled -> published
- flags stale drafts and missing citations

4. Inbox Sentinel
- triages company inbox into categories:
  - customer, billing, security, legal, partnership, noise
- escalates priority items with concise action suggestion

5. KPI Reporter
- weekly scorecard with leading indicators and conversions

## Operating Workflow

1. Daily (AM): source scan + 3-6 draft candidates
2. Daily (PM): your approval pass (10-20 min)
3. Weekly: schedule 5-8 posts across channels
4. Weekly: publish changelog or threat-detection note
5. Monthly: KPI and content quality review

## Conversion Architecture (No Sleaze)

Each week should include:
- 1 educational thread/post mapped to a practical control (NIST/CIS/OWASP)
- 1 product update with real capability delta
- 1 short case-style example (unauthorized change detection, audit log interpretation, etc.)
- 1 gentle CTA to trial/license page

CTA pattern:
- "If this workflow is part of your weekly controls, AuditWalk automates the detection/reporting path."

## 30-Day Ramp Plan

Week 1:
- finalize workflow and templates
- produce and approve first 10 posts

Week 2:
- run scheduled cadence
- begin inbox triage automation

Week 3:
- add compliance mapping tags to all posts
- publish one deeper technical explainer

Week 4:
- KPI review, prune low-signal formats, double down on top 2 post types

## Success Metrics

Leading indicators:
- posts published per week
- approval turnaround time
- source-backed post ratio
- replies/conversations from target audience

Business indicators:
- click-through to AuditWalk license/trial page
- trial starts
- paid conversions
- conversion lag (first touch -> paid)

## Hard Boundaries

- Charles does not post legal interpretations as definitive counsel.
- Charles does not auto-publish without approval in current phase.
- Charles does not claim incident facts without a cited source.
- Charles does not DM prospects unsolicited.
